Thursday, May 26, 2011

CPR 2011 Wrap-up

View the video from the event below.

Creative Partners Roundtable Event from Richard Cardona on Vimeo.

Please Visit Our Sponsors!

Burlington Press
328 High Street, Burlington, NJ 08016

Creative Spark Consulting

Hypno Design
60 E. Main Street, Moorestown, NJ

New Media Design

The Nonprofit Center at
La Salle University's School of Business
1900 W. Olney Avenue
Philadelphia, PA 19141-1199

Red Attic Design Studio

Typestries Sign & Design
594 East Bay Avenue, Manahawkin, NJ 08050

Tuesday, May 24, 2011

Raffle Winners

We are pleased to announce the winners of Saturday's raffle! Below we have listed the prize and the organization that was randomly selected. Congratulations to our winners.

Prize : Logo design courtesy of Hypno Design
Winner : Greater Philadelphia Coalition Against Hunger

Prize : Printing of one stationery package, to include 1000 pieces each of letterhead, one business card and one #10 envelope courtesy of Rich Lewis and Burlington Press
Winner : Kids' Smiles

Prize : One year of web hosting courtesy of John Contarino and New Media Design
Winner : Woodford Cedar Run Wildlife Refuge

Prize : 3' x 7' Retractable Banner stand and graphic courtesy of Typestries Sign and Design
Winner : Perkins Center for the Arts

Prize : 5 hours of design service or consultation (brochure, logo, illustration, etc.) courtesy of Joe Breevort and Red Attic Design Studios
Winner : Pompeston Creek Watershed

Prize : Design of one print advertisement courtesy of Bill Cresenzo
Winner : International Opera Theater

Prize :Logo design courtesy of Kevin Blue
Winner : Community Learning Center

Prize : Postcard design and postcard printing courtesy of Hypno Design and Burlington Press
Winner : Creative Arts and Aging

Monday, May 23, 2011

Creative Partners Roundtable Event a Big Hit with Nonprofits

Hypno Design and a group of some of the area’s most talented marketing, branding and creative minds held their first annual Creative Partners Roundtable event Saturday, May 21st in Mount Laurel, New Jersey. The half-day event was held to help nonprofits improve their overall marketing, branding and communications efforts. 31 Local nonprofit organizations attended the free event meeting with 24 creative professionals from the region.

During this “speed dating”-type event, representatives from area nonprofits met with experts in a variety of creative disciplines, including graphic designers, copy writers, website designers, strategic marketing pros, public relation experts and social media gurus, and they received free advice, instruction and information to help take their branding and marketing to the next level.

The creation of CPR was inspired by Hypno Design’s eight years of hosting CreateAthon, a 24-hour creative marathon where a group of local nonprofits are selected to receive free marketing assistance. President of Hypno, Alison Judah said of the new event "This was such a great first-year effort by all. All the positive energy and incredible ideas in the room really made the day amazing. All the nonprofits went away recharged, well-informed, and inspired I think from the smart ideas our volunteers were generating. We were very lucky to have that talented group of creative people helping out. The nonprofit organizations really appreciated their help."

"This was an extremely helpful day. We were able to see things through a different lens so we know what parts are going in the right direction and what needs to change," said Mary Catherine Dabrowski from Creative Arts and Aging Network after the event.

In addition to the face-to-face consultations with the diverse creative teams, the Nonprofit Organizations' representatives also attended free educational seminars about Direct Mail, Internet Marketing on a Dime, and Nonprofit Board Governance. Raffle prizes of design, printing and other services were also given out during the event with prizes being donated by Hypno Design, Burlington Press, Typestries, New Media Design and Red Attic Studios.

Saturday, May 21, 2011

A good feeling. CPR 2011

Team Blue!

Kozy Kaps for Kids

Mike Rocks!

Zoe and Adrian thank you!

My hero. Alison.

Team D rocks!

Team A rocks!

Shak! Way to go!

The team. Great work everyone!

Rich Lewis rocks! Thanks for everything! Great forum!

Team C rocks!

B team rocks!

Live from event

Lee from Perkins Center for the Arts

Joe Is a Rockstar!

Volunteers cheese!

live from event!

Live from event

Live from the event!

Live from the event

Things are going greatI Karen from International Opera Theater!

Friday, May 20, 2011

Schedule For CPR

The day has finally arrived! After months of planning, meetings, and hard work, CPR is on the horizon. We are all thrilled with how everything has come together, and can't wait to see the faces of our wonderful and creative volunteers, as well as the curious and passionate faces of those individuals representing their non-profit organizations tomorrow morning. The schedule for CPR is to the right as well as down below. So rest up and get excited, CPR is right around the corner.

Jeff Scott - Creative Partner Highlight

Jeff drives creative strategy and execution at Vox. He has more than 27 years of advertising experience in a vast array of industries and mediums, ranging from TV to Web/Interactive to print, and encompassing consumer as well as ethical pharmaceutical and OTC sales and promotion, and B to B in a variety of fields. The result of his experience is a unique ability to bring the best principles from consumer advertising to pharmaceutical brands and to solve problems and create opportunities for clients in many different spaces. Since joining Vox in 2003, he has won multiple awards, including RX, Mobius, and Addys. His work has been featured in the Graphis Advertising Annual, as well as the prestigious OneShow award.

Jeff has had the opportunity to work with diverse range of clients including: Pfizer, Wyeth pharmaceuticals, McNeil, Siemens, Panasonic, Fleet Bank, Zurich Insurance, Unisource, Cingular Wireless, Nabisco, Johnson & Johnson, The Salvation Army, Mannington Mills Flooring, and the Faber Castell corporation.

Thursday, May 19, 2011

Bill Crescenzo - Creative Partner Highlight

Bill has 40 years experience working for many major National, Philadelphia and New Jersey ad agencies. Most notable are McCann Erickson WorldGroup Company and Earle Palmer Brown. Some of the advertising accounts he has worked on are Comcast, Fidelity Investments, Westinghouse, United States Army, Omni Hotels, Wawa Food Markets, The State of Pennsylvania Tourism, The Philadelphia Orchestra and Turner Broadcasting Company. As a Senior Art Director, Creative Supervisor, William has been recognized for his creative work with numerous national and regional awards including three “Best of Show’s” for both print and TV. Four AAF District Two Addy’s for a print campaign, poster, TV and radio.

William is now Creative Director of William Crescenzo Creative Consultant. WCCC offers a true alternative to in house creative resources offering a very high level of experience and expertise.

Ryan DeVito - Creative Partner Highlight

Ryan brings a blend of right and left brain to Creative Partners Roundtable. Graduating from Drexel University with a B.S. in Graphic Design, Ryan spent several years during college as a design intern at Hypno Design under the tutelage of Richard and Alison. From there she joined Canon Business Solutions and spent two years as a Graphic Designer, providing branding, collateral and event design internally and for clients such as Philadelphia Orchestra and Campbell’s Soup.

For the last 6 years, Ryan has found her right and left brain equilibrium at Canon through various experiences in account and project management. Her creative side is fulfilled by providing creative direction, collaboration and copy writing for change management, sustainability and marketing campaigns. And her analytical side is fulfilled through project management, program planning and workflow optimization.

Ryan is thrilled to be joining the CPR team and is looking forward to collaborating with such a talented group in support of some pretty amazing non-profits!

Greg Bender - Creative Partner Highlight

Greg has been in the graphic design and print industry for over 25 years. He’s been the creative director at Camden County College for almost 11 years. Before that he owned his own graphic design firm and has also worked in medical publishing.

Greg loves working on all sorts of projects. He prides himself on sweating the details when it comes to jobs he works on, making sure everything comes back from the printer exactly how his client wants. Especially fond of the art of typefaces, Greg likes everything that has to do with fonts. Well, everything that is except Comic Sans.

Greg looks forward every year to Hypno Design’s CreateAthon event
and collaborating with other creative types. He loves movies, sports,
poker and small doses of landscaping.

Rich Wenzke - Creative Partner Highlight

Rich Wenzke has created interactive and print media for over 10 years, with a focus on creating work that looks good and communicates the intended message, delivering the right response. Over the last 4 years, Rich has built his web arsenal as the interactive designer at Idea Lab where he specialized in HTML, CSS, jQuery and web design. Currently he is the new media specialist at The Media & Marketing Group where he heads the interactive department.

Wednesday, May 18, 2011

Zoe Spiliotis - Creative Partner Highlight

Zoe Spiliotis received her BFA from Moore College of Art & Design and an MFA from New Mexico State University. Her artwork has exhibited internationally in Austria, Italy and Japan, as well as nationally at galleries in Philadelphia, New Mexico, Texas and Florida.

As a graphic designer she has worked for millwork companies, designing themed interior graphics, displays and other printed material and also in digital and quick printing environments. She currently manages an in-house printing facility at a local pharmaceutical company.

Together, Zoe Spiliotis and Adrian Aguirre have partnered on creative works including murals in New Mexico, Texas and Pennsylvania. Since returning to Philadelphia they started Projects Graphic, which provides creative services including printing and web design to artists and non-profits.

Richard Cardona - Creative Partner Highlight

As Hypno’s Creative Director, Richard is responsible along with his partner Alison Judah for bringing CreateAthon (and now Creative Partners Roundtable) to the Philadelphia - Southern New Jersey region. Trained as a fine artist, with a Master’s degree in painting from Temple’s Tyler School of Art, Richard brings his unique vision and understanding to the work he produces.

Richard founded Hypno Design with Alison in 1994, and set out to create unique and effective marketing for clients and since then has created award winning work for companies like Herrs, Samuel Adams Beer, The Philadelphia Eagles, Sports Illustrated, Nike, 20th Century Fox, and many pharmaceutical and healthcare companies, but the

biggest kick he gets (aside from surfing gnarly overhead hurricane swells) is helping nonprofits with CreateAThon and with Creative Partners Roundtable.

Kris Blake - Creative Partner Highlight

Kris Blake is a Philadelphia-based creative who handles the copywriting duties for Sb1 Federal Credit Union. Prior to writing about savings accounts and loans for Sb1, he got his start in marketing at Lancaster Brewing Company. In his time with the brewery, Kris was part of the team which re-launched Lancaster's bottled product line, helping LBC become Pennsylvania's fastest growing micro-brewery.

In addition to earning his M.B.A. from Drexel University's LeBow College of Business , Kris also studies copywriting at Adhouse, a portfolio school in New York City, where he's had the opportunity to learn the craft of creative advertising from some of the industry's top Creative Directors.

Kevin Blue - Creative Partner Highlight

With an education in graphic design and an unending quest to learn even more and perfect his skills as a self-taught web developer, Kevin brings great enthusiasm and experience to his creative work. Kevin has worked in all aspects of graphic design from logos and identity systems, to print adds, and websites.

Always keeping himself involved with new projects, Kevin enjoys the constant changing field of design and all of the challenges it offers. When he’s not at his desk, he’s usually on the water, kayaking, fly fishing, or sailing.

Shakeil Greeley - Creative Partner Highlight

Shakeil Greeley is currently a senior at Moorestown Friends School, and will be attending the University of Pennsylvania this coming Fall to participate in the Visual Studies major. He is doing his senior internship with Hypno Design for the month of May, assisting Alison and Richard with their day to day needs, all the while learning more each day about the business of media design. Shakeil’s career interests are focused primarily on advertising and marketing. He also has a strong interest in graphic design, typography, and the visual arts, all of which contribute to his aptness for design.

Tuesday, May 17, 2011

Mike Stanziano - Creative Partner Highlight

Mike Stanziano is a young, energetic, outgoing web developer from New Jersey. Mike is a recent college graduate with a B.A. in Digital Arts and Multimedia Design and a minor in Information Technology. Mike currently helps out in an idea firm in Philadelphia creating websites for small business. He also has done a lot of freelance work for small businesses near his hometown, and volunteers his time to help start-up businesses get their websites off the ground. He enjoys telling those new to the website work all the different ways they can accomplish what they need or want.

Mike is passionate about talking to his clients, and listening to what
they want in a website, and making their ideas come to life. Mike
keeps up-to-date with the changes, developments and ideas that
come about in the ever-changing web design world. Mike makes
understanding web design a little easier for those not familiar with the
medium. He takes great pride and satisfaction in his work, and is
always pleased when the client is satisfied with the results

Alison Judah - Creative Partner Highlight

For over 20 years, Alison has worked in the field of graphic design and marketing making her clients very happy. She worked in music package design and healthcare before starting her own company Hypno Design, Inc. with her partner Richard Cardona in 1994. As president of Hypno Design, Alison has helped a variety of clients ranging from healthcare, radio, private schools, food service, and nonprofits to name a few. Alison wears many hats from art director, artist, designer, to account manager, and CEO.

Alison and her partner Richard also established CreateAThon for the Philadelphia/Southern NJ region, which has served over 65 nonprofits in the past 8 years with free creative marketing and advertising. CPR - Creative Partners Roundtable, is a new event Alison and Hypno have started this spring as a way of extending the good will of Cre- ateAThon to other worthy nonprofits.

Besides running Hypno, CreateAThon and CPR, Alison also enjoys teaching Yoga two nights a week, making art, knitting, gardening, and spending time at the beach.

Laura Otten, Ph.D. - Creative Partner Highlight

Laura Otten, Ph.D. has been Executive Director of The Nonprofit Center at LaSalle University’s School of Business, a management support organization that enhances the management, operations and governance capacity of nonprofit organizations throughout the Delaware Valley, since 2001.

Laura also continues to work directly with clients, primarily in the areas of board development, executive and board coaching and general facilitation.

In addition, Laura is an Associate Professor in LaSalle’s Department of Sociology, Social Work, and Criminal Justice, teaches in the MBA program of La Salle’s School of Business and is the author of Women’s Rights and the Law (Praeger, 1993).

editor's note: Laura will be giving a presentation at 12pm titled: Best Practices in Board Governance, free for all nonprofits to attend.

Monday, May 16, 2011

Cornelia Bradwell - Creative Partner Highlight

I started out as a freelance designer after I graduated from Moore College of Art in 2001. With 10 years of experience ranging from package design to magazine layout, I have a plethora of skills and knowledge, but I am always eager to learn more. I am currently an art director with a focus on print design. Print design for me is where a love affair became an obsession. I love a challenge that can break the best of them. It is what keeps me going and looking for more.

In the office, I have to say, I have a stigma of being the girl with the big personality that can and will make anyone laugh. I always say “if you ain’t laughing you ain’t living!” And besides, it makes the days go by so much easier.

When I am not designing, I love to spend time with my husband Michael, and our furry children Nero and Simon. We recently just bought a new condo in what I think to be the coolest neighborhood in Philadelphia. When I am not trotting around my hood scoping out the new boutiques, eateries and galleries, you’ll probably find me watching HDTV and DIY shows. This is where I currently get all my ideas to style my new digs. And if I am not doing that, I am enjoying the company of great friends and relaxing.

I am really excited about meeting everyone at CPR and helping out when and where ever I can.

Sunday, May 15, 2011

John Contarino - Creative Partner Highlight

John Contarino has developed interactive media for nearly 20 years, with a focus on creating powerful, yet easy-to-use websites, including dynamic content-rich sites, custom web applications, and eCommerce systems. Thanks to his direct experience in media, including over 10 years as a newspaper writer and editor, John is able to combine technical savvy with a focus on creating the optimal intuitive user experience. He primarily develops in the PHP programming language and works with a diverse range of national clients through his Moorestown, NJ-based company, New Media Design. With the current explosive growth of mobile devices, John has expanded his expertise to include the creation of apps for the iPhone, iPad, and iPod Touch.

editor's note: John has worked with us nonstop on CreateAthon, sometimes creating entire websites for nonprofits in only one night - as he likes to call them "website in a day", and while he doesn't advocate doing that all of the time, they look and function just as well as the websites that take often weeks or months to create.

Howard Yermish - Creative Partner Highlight

Howard Yermish brings a level of enthusiasm and understanding to the geeky world of technology, presenting topics in a way that engages the audience by making it relevant, rather than just "gee wiz isn't this cool." Professionally, Howard works with small and medium enterprises on their Internet strategy, online marketing, user experience design, website usability, information architecture, application specification, application design.

Editors note: Howard is presenting one of our seminars, open to any nonprofit to attend at 11am: Internet Marketing on a Dime

Nonprofits still can REGISTER TO ATTEND free Seminars.