Saturday, May 14, 2011
Joe Fisher - Creative Partner Highlight
Due to what he describes as an unusual genetic sequencing, Joe is somewhat of an oddity with talents that span both the business and creative sides. He began his career working in some of Philadelphia’s largest ad agencies, including spending 7 years as President of Domus Advertising. His clients at one time or another have included ARAMARK, Butterball, Okidata, ALPO, Mannington Floors, Invisible Fence and Campbell’s Soup. For the last 7 years he has worked as an independent marketing consultant helping a number of customers, both large and small, hone their marketing programs and new business presentations.
What is he best at? His answer is “positioning” – meaning finding the best way for a company to present itself to its target audience. While he does not have a lot of back ground with non-profits, he does hope his talents will translate perfectly to the CPR Program. We will see.
extra special editor's note: Joe came up with the idea of having a team of creative pros meet with the nonprofits instead of one-on-one specialists, and we think that idea is brilliant, and will allow greater flexibility and better results from a wider pool of experts. Good thinking Joe!