10 am and 2 pm: (presented at two times)
Direct Mail Projects - Getting Results.
by Rich Lewis, Burlington Press.
Direct Mail campaigns are proven to be one of the most effective tools for nonprofit's when fundraising, promoting volunteering, and increasing awareness. Learn how to get the most out of your direct mail. Some of the topics to be discussed will be
· Who are you talking to? No one if your mailing list isn’t any good.
· Is your message compelling enough to make them read it?
· How personalization can yield big results or create terrible failures
· Production tricks you should know about.
· Little tricks that save big on postage costs.
Learn from this seasoned printing and mail-house pro about the pitfalls of direct mail to avoid, and some smart ways to stretch your direct mail campaign dollars for increasing your return on investment.
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Internet Marketing on a Dime*
by Howard Yermish
It is 2011 and the promise of Social Media has infected the business world. What used to require a web developer and piles of cash can now be done in minutes by anyone with a web browser. Learn how Facebook, Twitter, LinkedIn, YouTube, Flickr and Foursquare can be used to promote your business online.
*Dime not required. Guaranteed to upset most Internet development companies. Some assembly required.
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Best Practices in Board Governance
by Laura Otten, Ph.D., director of The Nonprofit Center at La Salle University’s School of Business.
Dr. Otten will discuss what nonprofit professionals need to know about meaningful board membership –from the perspective of working well with your board as well as how board participation can be used as a training ground for future nonprofit leadership.
Any local area NONPROFIT can register to attend these free seminars - click here now